Introduction: The Game Crafter is running a series of articles about "How To Run A Kickstarter" on our blog that will eventually be consolidated into a guide we publish for game designers.
In our last article we told you to do the math before you start your campaign. This time we’re talking about stretch goals which will make your math more complicated.
Make no mistake, you should plan your stretch goals well in advance of the launch of your campaign, and build the cost of them into your budget. Don’t scramble to come up with them during the campaign. If you do, at the very least you’ll stress yourself out. At worst, you could bankrupt yourself by rushed planning. With that in mind, here’s some advice for figuring out stretch goals.