Hey everyone...
Id like to start off by saying it seems like everyone here has both some really good game ideas and really good market information. So I am hoping some one here can shed some light on a few obstacles I have been encountering.
As many of you here, I have invented a new board game. It is a war-strategy game with a new patentable feature. I have been testing it for 3 years and I am currently working with a manufacture to produce the game for October.
We are going to do a run of 5000 copies to start and introduce the game locally and to a few other cities for this years Christmas season. Here’s my problem though.
I have been trying to get leads to sell the game to specialty shops as well as Mass merchants.
1. Specialty shops will only buy the game on consignment and want a free copy of the game first before they will make their decision.
2. Mass Merchants only go through distributors and I have a meeting with two distributors this week but I don’t want to make the game and not be able to seed my next run because of having to lower the price dramatically.
Does any one here have any advice about were to go to sell my first 5000 copies of the game with out taking to much of a hit on dollars coming back to the company?
Thanks guys for reading this over
Frank Zuuring
Savita Games
I might offer, to the small stores, to do an in store demo instead of giving out free copies. That way no matter how many stores you go to you use the same copy for the demo. If you can get people hyped about the game instore than the owner may very well buy a few copies of it, if he owns more than one store he may buy more.
Game store franchises, like the ones in malls, might have a corporate buyer, the manager may be able to get you in touch with that person. Again offer to do in store demo's at stores near your location.
I once signed copies of a small pdf rpg file for a store if they bought more than 20 of them.
eBay is also set up in other countries, translate your game rules into various languages using a free online translator. It may not be 100% accurate but its a simple way to develop a wider audience. The european game market seems to be thriving more so than the American one. Americans seem to like video games more.
A website that does direct sales also works. You may not have the biggest amount of traffic off the get go but if you put a small pamphlet in every game that has the web address and you offer more info online than people will visit. If you have another product than they might buy that one from their experience with the other.
Josh