What is the next step?

I would say it is because you didn't take the time and money necessary to market your game. From what you said, it appears that everyone that has seen the game being played likes it enough to buy it. However, this does not equate to a commerical success, because someone walking into a retail store is highly unlikely to buy your game just by looking at the outside of the box.

I am not an expert in retail sales, but I would imagine listing your game on online board game sites (such as boardgamegeek), board game magazines (Games International, Games Quarterly, etc), or creating your own website of the game with a description of the game and tutorials would improve your sales.

Good luck!

Mark

I'm not an expert at all, but what you could do is try and contact some gatherings and conventions to promote your game. Most shops don't really care about what they think is a good game; they need a theme that will sell, a name that will sell or anything else that helps them make money. Easiest thing is to get your name out in the world is indeed by creating a web site and have an opportunity to order your games on-line[b] that way you reach even more people, and you can ask the price you want. If that price is not too high, I might even order it, as soon as I know what it's about.

Well, so much for me, I'm not an expert, but I hope I helped.

Cheers