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Production strategy...

6 replies [Last post]
Sat, 07/29/2006 - 17:14
Patriarch
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Joined: 12/31/1969

Which would you find most sensible:

a) 2000 units of acceptable quality, but a few component compromises, but a chance of making some money

b) 1000 units, top notch with little or no chance of earning money...

To begin with I was thinking a) - but b) definately has its merrits. It lets us see what the market can handle, and puts our game in the high end production value... Then subsequent runs would be cheaper.

Both A) and B) would cost us the same amount of money.

Its the classic quality or quantity (although even the 2000 unit run will be fine quality)

Thoughts?

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Sat, 07/29/2006 - 23:03
#1
Emphyrio
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Production strategy...

Also consider the cost of unsold inventory. If you print 2000 units for $5 each, and only manage to sell 1000 for $10 each, then you break even (plus you're sitting on 1000 unsold copies). If you print 1000 units for $8 each and sell the same number of units for the same $10 each, you make $2000 profit.

Of course that's a simplistic example, but you get the idea.

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Sat, 07/29/2006 - 23:07
#2
Emphyrio
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Production strategy...

Oops, I missed the part about both options costing the same amount of money. Still, the example may apply if sales turn out to be higher with the better components.

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Sun, 07/30/2006 - 02:57
#3
Patriarch
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Production strategy...

Hi... I should also add that I would likely be able to sell the high production version at a higher price since it would include more plastic minis, etc.

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Mon, 07/31/2006 - 09:27
#4
english
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Production strategy...

How are you thinking of selling it?

If you are selling it direct to consumer your profits could be higher but the onus of getting the marketing done is on you so units sold may be lower.

If you are selling through a distributor you may get a lower unit price but could sell more.

c

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Mon, 07/31/2006 - 09:50
#5
zaiga
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Production strategy...

Patriarch wrote:
Hi... I should also add that I would likely be able to sell the high production version at a higher price since it would include more plastic minis, etc.

Plastic mini's in a 2000 print run game? Custom plastic mini's? I'd like to hear how you are thinking of pulling that one off.

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Mon, 07/31/2006 - 10:21
#6
Patriarch
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Joined: 12/31/1969
Production strategy...

zaiga wrote:
Patriarch wrote:
Hi... I should also add that I would likely be able to sell the high production version at a higher price since it would include more plastic minis, etc.

Plastic mini's in a 2000 print run game? Custom plastic mini's? I'd like to hear how you are thinking of pulling that one off.

As I said - we wouldnt earn anything. Our production cost would be too high - but for the next run it could work

@english.

At such a small run I was hoping to sell over the net - but I have no idea how many copies I could expect to sell.

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