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Who do I market my game to and how?

6 replies [Last post]
Anonymous

Hi all.. i am new to this. found this site by chance,.

I have designed a new game and I want to know who do I approach with the idea so i can get this game into the shops, tv etc??. its not a hobby thing for a website; I actually want to make money from it. I want people to buy it. I need to approach all known game publishers to see the idea... like a publisher.

I am going to look into copyrighting it for starters.

then what? I have no idea where to start. I know MB make games, but not sure where to start with all this.

can someone give me some pointers?

Thanks
FG

Dralius
Dralius's picture
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Joined: 07/26/2008
Who do I market my game to and how?

Hi Flygirl

First thing is taking a step back.

You know that you want to sell/license it to a publisher but it is not usually so easy or all of us would be published. Hundreds of games get pitched to publishers for every one that gets made.

I would suggest you start by doing some reading. Get a copy of the Board Game Inventor’s Guidebook for example and certainly start reading through the posts here. There are certain things publishers expect of you and if you don’t approach them properly they assume you are unprofessional. I can’t tell you all you need to know in this post or even 1% of it. What I can tell you is rushing ahead of yourself is the first path to failure.

Not to discourage you but in case you have the idea that game designers make easy money that is not usually the case. If you are fortunate enough to get your game published you might get 5% to 8% of what they sell it to the distributed for which is 40%-%50% SRP. That’s only $.60 - $1.20 on a $30 game. If you use a broker to help place you with a publisher they might take 25% of that.

Of course there are exceptions to every rule, this is the game industry we are talking about after all.

Good luck and keep asking questions.

tweety
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Joined: 12/31/1969
where to start with game idea

Hi
I would also suggest that you decide what approach you want to take. Do you want to publish the game yourself or pitch. If you go the route of self publishing, prepare for an investment of time and money. We have taken the self publishing route and there have been a few bumps along the way. But I must say, I am glad we took this route. I agree with Dralius, The Game Inventors Handbook is a must read. Much valuable information especially if you want to pitch your idea to publishers.

Good Luck

Darlene Tate
www.rhymentyme.com

Anonymous
Re: where to start with game idea

tweety wrote:
Hi
I would also suggest that you decide what approach you want to take. Do you want to publish the game yourself or pitch. If you go the route of self publishing, prepare for an investment of time and money. We have taken the self publishing route and there have been a few bumps along the way. But I must say, I am glad we took this route. I agree with Dralius, The Game Inventors Handbook is a must read. Much valuable information especially if you want to pitch your idea to publishers.

Good Luck

Darlene Tate
www.rhymentyme.com

Thanks, I will certainly buy that book, which I didnt even know existed. This is a great help.

Yeah I think I might have been rushing.... its kind of frustrating.

Anonymous
Who do I market my game to and how?

Dralius wrote:
Hi Flygirl

First thing is taking a step back.

You know that you want to sell/license it to a publisher but it is not usually so easy or all of us would be published. Hundreds of games get pitched to publishers for every one that gets made.

I would suggest you start by doing some reading. Get a copy of the Board Game Inventor’s Guidebook for example and certainly start reading through the posts here. There are certain things publishers expect of you and if you don’t approach them properly they assume you are unprofessional. I can’t tell you all you need to know in this post or even 1% of it. What I can tell you is rushing ahead of yourself is the first path to failure.

Not to discourage you but in case you have the idea that game designers make easy money that is not usually the case. If you are fortunate enough to get your game published you might get 5% to 8% of what they sell it to the distributed for which is 40%-%50% SRP. That’s only $.60 - $1.20 on a $30 game. If you use a broker to help place you with a publisher they might take 25% of that.

Of course there are exceptions to every rule, this is the game industry we are talking about after all.

Good luck and keep asking questions.

hi, whats your game story? I am interested to know. you seem very knowledgable. have you designed a game?

Thanks for your advice. I will certainly be listening to it.

Also do you know who invents games we see in the stores.. you knwo all the major games? such as taboo etc etc, is it the companies or is it people like us or a combination? I am trying to understand this industry.

FG

Dralius
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Joined: 07/26/2008
Who do I market my game to and how?

Be warned asking me questions about myself may lead to long boring stories.

I have designed many games. Some are even good ;)

I have self published a game in very small quantity with another coming out for fall, have one in development with an American publisher and another is under consideration by a German publisher.

As to who makes the games we all play it depends. Most game company can’t afford to have full time designers on the payroll and most game designers don’t make enough money to do it as their sole source of income. Games are designed by engineers, teachers, lawyers, burger flippers, students, etc.. and of course a handful of full timers.

Willi_B
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Joined: 12/31/1969
Who do I market my game to and how?

Look at the games that most resemble your game and go to their sites and see if they accept submissions.

If you mean Milton Bradley when you say MB, then you mean Hasbro. Hasbro bought Milton Bradley. Between Hasbro and Mattel, they own just about everything from the 1970's, I think ;)

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