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Re-Tooling Monopoly

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NetWolf
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Monopoly has anounced their newest version- Monopoly: the Here and Now Version. They are allowing everyone to vote on the newest locations for the game, which now spans the length and breadth of the U.S. You can elect to see national monuments, geological formations, and even the White House itself (Lends a little side-humor when you buy it out).

What does everyone think of this new edition? Are they just trying to pander to the cities that have locations to vote on? It seems that sports venues are the new Railroad locations. Personally, I think it looks rather tacky. With the large amount of -opolys out there already, I feel this is just a sub-par patriotic version of the game.

http://www.hasbro.com/monopoly/

larienna
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Re-Tooling Monopoly

It's not by changing the name of the cities that they are going to attract more people to play the game. On my point of view, they really need to remake the game to remove bugs, balance the game and add new features. By Making "Monopoly II : The return"(^_^) they might convince people to buy Monopoly again.

Jpwoo
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Re-Tooling Monopoly

Seems a pretty typical marketing ploy for an established brand. Let people think that they have some influence on the thing that they love, everyone who votes has an increased chance of buying 'their game', get on the talk shows with the odd factoid of the 'new monopoly'.

This is like voting for the new M&M color, or when a comic book company lets the fans vote on some plot point.

doho123
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Re-Tooling Monopoly

The whole "vote for your cities" Monopoly thing is a marketing ploy, as they still plan on selling Monopoly "classic". Still, a nice sleazy way to get some free press (which obviously a lot of other companies use to their advantage, too).

Quote:
On my point of view, they really need to remake the game to remove bugs, balance the game and add new features.

Actually, I'm not convinced that the game is broken anymore. It's just that noone really plays it the way it's meant to be played. The game apparently SHOULD be played with everyone wheeling and dealing all the time. Instead, it's mostly played as "Aw,shucks, the stupid dice made me land on income tax AGAIN!" In a lot of ways, it's a lot like poker. There's a lot of randomness to it, but the true skill is overcoming the bad randoms and playing the other players, not the game components.

This was a fairly interesting article on "professional" Monopoly players:http://www.thedicetower.com/interviews/int090.htm.

larienna
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Re-Tooling Monopoly

I don't know what keeps hasbro from making inovation in monopoly. If it does not work, who cares, they are still making a lot of money and the old version will still be availble in all the 183? themes made so far.

Just making the board wider and adding new property, new cards and new special tiles could make a big difference. Come on, the game has not been changed since it's first release in the 50ies.

From what I can see, hasbro lack completely of imagination and they are extremly conservative. I think hasbro is more a game production company than a game design company.

Jpwoo
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Re-Tooling Monopoly

I don't think that Hasbro lacks imagination. I think they are just smart enough to not mess with a good thing. If there is a single game in America that everyone knows how to play (Or thinks they do) it is Monopoly. To make rule changes etc would either just alienate players or they would be ignored and people would play how they always do.

As to weather it is a good game based on the real rules. I think it is better without free parking bonus etc, but it still isn't a great game. The interesting bits are, 1. Trading properties, and 2. managing houses and hotels. And those two events don't happen all that often. Its like playing peurto rico where you pick roles on every 5th turn, and the rest of the time you wander around a roll and move board.

phpbbadmin
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LOL

LOL. Yeah try playing Settlers of Catan and make it a rule that no one can trade. See how quickly the game becomes tiresome. Not so bad as monopoly, but it will probably make a huge difference in game play.

-Michael

doho123
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Re-Tooling Monopoly

When I was working on a Monopoly-licensed slot machine, about 8 years ago now, we had a few meetings with the Monopoly folks. They pretty much realize that most of the Monopoly line of games are never played/opened. Most Monopolys are given away as themed gifts; ie "my brother likes NASCAR, so let's give him NASCAR Monopoly."

They have a whole marketing department dedicated to Monopoly; they know what they are selling isn't a game, What they are selling is an icon at this point, so there's not need to refresh the "game" parts, just the icon parts. And they churn a good business doing it.

As a side note, I've always thought that there's probably some good money in taking some successful German games and re-themeing them with licenses to offer them to a broader market (however, I'm not sure how to get around some of the price point issues that a Monopoly game currently enjoys).

Starfarers of Catan just seems to scream out to me as a Star Trerk license, Acquire would make a great Las Vegas Strip Hotel game, and maybe even somehow turn Puerto Rico into some weird Trump-inspired business game or something.

Scurra
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Re-Tooling Monopoly

doho123 wrote:
Actually, I'm not convinced that the game is broken anymore. It's just that noone really plays it the way it's meant to be played. The game apparently SHOULD be played with everyone wheeling and dealing all the time.
Yup, on the whole I'd agree with that (and with what the guy in the article says.) I do shock people by offering and negotiating trades all the time because after all, it's called the "property trading game" :-) The only real flaw in the game is the roll-and-move mechanic which doesn't balance in the way that Settlers does. I'm a big fan of an alea game called "Chinatown*" which takes the trading aspect of Monopoly but replaces the roll-and-move with a tile draw which, although it is also random allows for much more interesting trading options.
(*and its big brother "The Traders of Genoa" which is just fantastic with the right group.)

larienna
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Re-Tooling Monopoly

Quote:
They pretty much realize that most of the Monopoly line of games are never played/opened. Most Monopolys are given away as themed gifts; ie "my brother likes NASCAR, so let's give him NASCAR Monopoly."

This one is particularly intringuing and scary at the same time. "Selling games that are never played" is indeed a weird concept. I can't think of a game idea where people will buy it and actually not play it.

Zzzzz
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Re-Tooling Monopoly

Larienna wrote:
... I can't think of a game idea where people will buy it and actually not play it.

Well I bought Settlers a while back just because of the craze and hype surrounding the game a few years ago. I have yet to remove the shrink wrap. And really dont see when I would remove the shrink wrap and play. I love the game and have played many times, but never had a reason to open my own copy.

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