Over the Xmas break I plan to get ask my ducks in order so I can shortlist some publishers to contact in January. I have 3 that I definately want to approach and have a direct contact for 2 of them.
What I now need to do is make sure my email pitch is enticing. Other than the basics (# players, duration, ages, uniqueness, components, etc) is there anything else that I should include?
I've got written feedback from more than 20 different playtesters that are all strangers from public (non selected) and blind (selected for suitability, but never met in person) Playtesting. I asked each of them in its current form what bgg rating would you give it. My average is 6.8 do you think this is worth including? I've improved the game based on all this feedback so I'm hoping I'll now get a higher rating.
Should I include favorable quotes from these playtesters in my original email?
Anything else that would be a great hook that I should include?
I've got a sell sheet and if anyone has the time to look at it that also would be really helpful (https://goo.gl/efGBvA)