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Children's games, or "advanced" games? Which sell more?

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lucasAB
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I am aware that children's books outsell all other books by far, but what about games?

There seem to be more children's games at WalMart and other large stores, I guess that means they sell better then most "advanced games". First, let me define "advanced" games. Games that require more of everything. Memory, reading, mechanics, gameplay, pieces, size, etc... Games like Axis and Allies, Agricola, Last day on Earth, Risk 2210 are not children's games... they are "advanced" games(not adult games mind you). Games played by both teenagers and adults.

So, back to the question... What moves more copies: children's games, or "advanced" games? Do any of you know? If so, please let the rest of us know.

Lucas

scifiantihero
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Joined: 07/08/2009
Card Games.

I know that Yugioh, at the height of it's popularity, outsold Magic. It was certainly geared toward a younger crowd.

boardgameguru
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Party

Well

I think simple not complicated party games are better.

Also concerning childres books I ust found out that the author has to get their OWN Artwork one pay for it whereby with games the publisher handles that which is totally cool that I found games inventing I think years ago however I was bit young then as I actually invented five of the most selling party games ahh to get a time machine.

doho123
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If you are looking at mass

If you are looking at mass market retail chains such as Walmart or Target, it doesn't break down as easily between adult or kids games.

They don't really care about those designations as much as whether a product has some of marketability behind them, and more importantly, that they hit a certain pre-determined price point.

From my estimation in the past, they won't even bother looking at a game over $19.99, with the exception that they maybe will occasionally look at something they would consider to be on the geeky end up to $39.99. Which is a shame, particularly from the kids game section, because there are a bunch of great kids games that are out there from Europe made with nice big wood pieces but ,alas, are in the $40 price range due to the production values.

As far as which sells more, that's pretty tough to figure out, since on a game-by-game basis, it's all over the place.
I would assume that if Walmart can't sell "many thousands" of any particular game-type product, it won't be on the shelf very long, since they really are the masters of self throughput.

(That's not to say that the big box stores won't make an occasional reach at something beyond the standard Hasbro/Mattel line, as long as it hits their price point and marketing thresholds. I've seen Battlestar Galactica and the Knizia Lord of the Rings both at Target in the past.)

boardgameguru
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What games other than?

Any people noticed what games are on the Walmart shelf past couple years other than as you say the "Hasbro Mattel lines"

lucasAB
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RE: What games other than?

Yeah... Rip-offs of computer games like Halo. They sell Game Wright's card games, and lots of CCGs. If you want to buy board games locally in the USA, your best bet is Barnes and Noble or Borders. They sell lots of euro-style games... for a price.

scifiantihero
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FLGS

lucasAB wrote:
If you want to buy board games locally in the USA

My game store can get me pretty much any game. Comparing it to cost + shipping from an online source, it's generally cheaper too!

gameprinter
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What sells

"Mass market" games seem to fall into two categories: kids games (generally older titles like Candyland or something with a license, like "The Dora the Explorer Memory game") and party games (Pictionary, etc.). IF you are doing a game in either of these categories, AND you license the design to a company that can get into WalMart and other mass market outlets, THEN you will sell a boatload of games. Keep in mind that the margins will be thin, but you'll sell a ton.

Any other type of game - Euro, Abstract, Ameritrash, CCG, anything - will sell less copies. They'll be more fun (to us gamers!), but won't sell as well. Despite that, it is so hard to break into the mass market for most companies that the niche/hobby market is probably a better bet anyway.

Mass market stores do stock titles from companies other than hasbro/mattel, however. Urban Myth and other party games from mid-tier publishers are regulars there. Mass market stores don't like to deal with companies with only one game though. They also want that magic price point, which is going to be hard to get unless you printed a boatload of games - in China.

boardgameguru
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Party

I been thinking this last decade party games big sellers
How that Piktureka though got taken up by Hasbro I jsut dont know I think its a load of balls

boardgameguru
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lucasAB wrote:Yeah...

lucasAB wrote:
Yeah... Rip-offs of computer games like Halo. They sell Game Wright's card games, and lots of CCGs. If you want to buy board games locally in the USA, your best bet is Barnes and Noble or Borders. They sell lots of euro-style games... for a price.

I think Gamewright are totally rude.

I sent them a game they said would take eight odd weeks to review after four weeks I send email asking what they thought no reply
then another no reply
then third one they send a freakin newsletter reply
two weeks after that I still have not heard yes or no.
So now I sent it to TV co to see if they will make a game show
Thats BIG money hopefully if ever gets put into production and of course if that happens a board game will also be produced.

pmigas
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Settlers of Catan

I think this web article is relevant: http://money.cnn.com/2009/07/10/news/economy/board_games_resurgence.fort...

The major opinion in America is that games are still for kids. Therefore children games will have a better chance of selling. But some good games can sell really well.

gamez
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Games

You can try looking at reviews or articles for board games for kids and advance games so that you can see other peoples comments and make a study on it. But I think it is more on advances games that sell out.

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