Has anyone paid to promote their game page on FB in the hopes of building a large audience to convert into backers once their Kickstarter campaign is running?
Basically, is it worth dropping a few bucks to promote a game page? Has anyone had experience, good or bad?
What methods have you found the most helpful in building a fan base around your games, and turning them into backers?
That's what I was afraid of...I've put the page out to friends and have over 50 "Likes" currently, but I'll need to sell around 750 copies of Scrambo at $20 each in order to make it past my goal of $15K.
I'll hope for some amount of virality once the campaign is going, just from people who frequent and support the site regularly, but I'd really like some "hub" where I can reasonably build an audience and engage them in the development process before the campaign goes live.
BGG is only good once a game is complete; I may put images of the prototype up just to have something there until I can replace with production images, but even that I wonder how effective it is at building an audience.
Even pounding the pavement at conventions would take months and months before I had a list of 750 people interested in backing the game...and affording even one trip to say GenCon is a stretch for me right now.
I've got the Facebook page, and the incredible people here on BGDF who never shy away from objective and helpful opinions. I've got ideas once the campaign is running such as an ad on BGG and a couple other sites...it's just the pre-launch marketing that has me a bit stumped.