I work with Legion Wargames (I'm a game designer) and my greatest worry is how to reach out to customers. We have not tried Kickstarter yet. So far, we are using a preorder system. The main problem is that quantity is so pitiful when it comes to sales of wargames, so I am venturing into the field of Eurogames.
But what should I do to reach out to the number of customers that Eurogames have?
Thanks, I will certainly read that pdf. Just curious about one thing that you said. You mentioned that the wargamer crowd consists almost entirely of white males (you forgot "elderly" :-) although you touch on that later on). No denying in that, but you also said that the Eurogame crowd is the polar opposite. Would that mean a non-white female crowd (and young?)?