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Publisher research

4 replies [Last post]
ruy343
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Joined: 07/03/2013

Hey all,

I was just curious: where do you guys go to figure out which companies to pitch to with a completed idea? From what I've read, the key to getting accepted isn't just in designing a game, but in pitching to a company that publishes games of similar complexity to yours.

What resources do you use?

anonymousmagic
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Joined: 11/06/2013
You're not supposed to pitch

You're not supposed to pitch to company's with just similar complexity. Your game should fit the same style as the ones they already publish. I wouldn't dream of pitching a cutesy penguin card game to 999 games, and I also wouldn't offer a wargame to a company that is primarily known for non-war titles.

My best resource is my own game collection and the local gaming store. Sometimes I just browse to get up to date with publisher names and to find out what they're publishing.

It's a habit I got from visiting writer's forums where the same question crops up regularly. How to find a publisher for your book? You find publishers and research them until you drop. One of them will publish books in the same genre, length and tone as the one you've written.

RyanRay
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Joined: 03/27/2014
Read this book
RyanRay
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Joined: 03/27/2014
Read this book
Aerjen
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Joined: 08/28/2008
Publisher Do's and Dont's

Hi Ruy343,

James Mathe wrote a pretty comprehensive article on pitching to publishers whch you can find here: http://www.jamesmathe.com/courting-a-game-publisher-dos-and-donts/

Other than that I recommend searching for submission guidelines on the website of publishers that you might be interested in. Ones that are open to submissions sometimes list what they are (and are not) looking for in a game.

Good luck with the search!

- Aerjen

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