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Relaunching my kickstarter but what steps should I take to make sure it'll be successful?

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Mon, 09/16/2013 - 11:43
Zodiak Team
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So Zodiak Legends did amazingly well at a couple local table top game conventions in Boston recently. We ended up stealing the show at BFIG and were approached by over 100 people looking to for more information about our game and even looking to purchase or pre-order the game!

To make things even more exciting Crit-success wants to work with us to create custom die-rings for our backers to recieve ifwhen we relauch our kickstarter. For those of you who don't know Crit-success makes rings that can work as d6s, d20s, head or tails, and even rock - paper - scissors! After seeing the amount of traffic my table was generating at BFIG they asked if I would be interested in partnering up to make custom Zodiak die-rings that could serve to replace the "Combat-die" in my game. The rings would be numbered 0-5 and could come in a variety of colors! To show how well it would work they even gave some of their rings away to those who won a match in Zodiak Legends during the convention.

So with Crit-success behind me and the amount of support I got from these conventions I'd like to strike the iron while it's hot and put my kickstarter back up but what can I do to make sure the game hit a correct goal amount? I want to raise enough funds to not only publish the game but to make sure it'll have a future.

How do I figure out how much money I will need?

Should I contact a publisher first before starting the kickstarter?

What other steps should I take that I might have over looked?

I want to do this right so any feedback would be really appricated!

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Mon, 09/16/2013 - 15:44
#1
questccg
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The numbers don't lie

Zodiak Team wrote:
I want to raise enough funds to not only publish the game but to make sure it'll have a future.

How do I figure out how much money I will need?

Should I contact a publisher first before starting the kickstarter?

Well the first thing to remember is that your Kickstarter FUNDING GOAL should be exactly that: a GOAL. What do you need the Kickstarter FOR? Do you need it to pay for Artwork or just production? To say you are funding it simply to have some "cash" in not a really good thing!

My approach to SELF-PUBLISHING is rather simple: Fund the artwork and 1st production. What this does is get me a following of people who have bought and played the game. Then you can go see a *Publisher* and tell him, I sold X copies of my game and earned $Y in revenue. That's a positive outlook!

Remember this, a FUTURE EDITION of your game can also be funded ... when the time comes. So if you are trying to produce a 1st Edition, then that should be your goal. Trying to fund future projects is not what Kickstarter is about... It's about funding A PROJECT/GOAL.

You must have a quote for X amount of games? How is your game sold/packaged? Is it boosters or game box? Figure out how many contributors you think you can get (I'll help you with this one = 200 to 300 on average) So if you BUY 500 games, you have left over. So you have overstock, see if a publisher is willing to sell it OR sell it ONLINE via an Internet website...

Calculate your average SALE PRICE (average reward) and multiply that by the number of potential contributors.

As you can see, there are realities when you examine the numbers... Do some more research on Kickstarter projects, get the numbers and you will know around how much you should expect...

You also have multiple avenues once the first production is done. You can: sell to a publisher, sell online, sell to local stores, etc...

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Mon, 09/16/2013 - 18:29
#2
Zodiak Team
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Thanks so much quest! You put

Thanks so much quest! You put me right on track I now know what I gotta do!

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