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Selling to schools

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EducationalCardGames
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Joined: 08/17/2008

Hello

I am a publisher of educational card games here in the UK. I have a small company that I am very proud of. We have a new game being developed with one of the fantastic illustrators I met here on this forum.

I am now researching far wider markets than initially intended. Would anyone be able to help me understand the education market or if there is an organisation that I can contact to sell to schools directly. It's a model that we use here in the UK and I am looking to adapt it for the US market.

Any pointers would be greatly appreciated.

Thanks in advance for any help.

My website is www.loopgames.co.uk feel free to provide me with some feedback about it too.

Thanks
eiman

CloudBuster
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Joined: 04/14/2009
Hmmm...interesting...

I'm not sure how you'd go about doing this, but it's an interesting idea. I'm not sure that school districts purchase things like educational games directly. I believe they dole out the money and the teachers and schools buy what they think will work. I could be way off on this, but I'll do a little research for you. My Mom used to work at my old elementary school (Kindergarten through 6th grade...hmmm..you're from the UK so I'm not sure if that translates well...OH! I'll use ages...the kids are from 5 to 12 years old). Is that the age range you're talking about? My Mom made lots of contacts while she was there, so maybe she'll have some insight for you.

You might also consider selling to stores that cater to teachers and schools. One of the most popular ones out here is called The Learning Tree. Here's their website: http://www.tltree.com/

-CB-

Jacobsworld
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Joined: 01/26/2010
Selling games to UK schools

Have you considered The Happy Puzzle Company? They sell to schools, and do a very nice colour catalogue, and they even have one for Gifted & Talented. I work in a school (Hasmonean High School, in Hendon, London), and we have had them in for Puzzle & game demonstration days. If you look at their website, it should give you something to think about.

I am just about to start a board games design club at the school, and hope to have the boys create lots of great designs. Maybe then we might have something for you!

Michael Jacobs

EducationalCardGames
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Joined: 08/17/2008
Well, in the UK we send mail

Well, in the UK we send mail shots to the Heads of Science with flyers and order forms. They then decide if they want to place the order through the school or not.

Each department has a budget to spend and we approach the schools telling them about our products trying to cater for the lesson needs.

I was wondering if this is something other companies do in the US. Although we aim at the high school market 11 - 16 years, I assume the marketing is the same for all schools.
We have a new game coming out for ages 8 onwards and are looking to the overseas market as well.

EducationalCardGames
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Joined: 08/17/2008
Jacobsworld wrote:Have you

Jacobsworld wrote:
Have you considered The Happy Puzzle Company? They sell to schools, and do a very nice colour catalogue, and they even have one for Gifted & Talented. I work in a school (Hasmonean High School, in Hendon, London), and we have had them in for Puzzle & game demonstration days. If you look at their website, it should give you something to think about.

I am just about to start a board games design club at the school, and hope to have the boys create lots of great designs. Maybe then we might have something for you!

Michael Jacobs


That's also something I am looking to set up ..a card game design project to turn their lessons into a pack of cards!

It's still in the planning stages and requires several trials before we formalise it nationally, I would love to know how you are doing this for board games. Please keep me informed - it sounds great.

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