Skip to Content

Capere Kickstarter

3 replies [Last post]
Caperecreator
Caperecreator's picture
Offline
Joined: 04/02/2017

CAPERE is now live on Kickstarter
Kickstarter Page: www.kickstarter.com/projects/2074932955/capere-a-card-driven-strategy-ga...
Capere is a card driven strategy game with a narrative. Roman Armies battle to take control of the empire. This is a game of skill and strategy but is balanced by the inclusion of Ancient Roman God cards that may help or hinder your efforts. A Pluto card resurrects a captured soldier, while a Medusa will turn your soldiers into stone causing you to lose a turn. I’ve self produced the first edition of my game and have been marketing it at Cons across California for the past two years. With the assistance of Playford Games I have revised and improve Capere and am ready to launch a Kickstarter to finance its production.

What I learned initially about running a Kickstarter campaign was that it takes months to prepare for it. The key element for its success is to get as many eyes as possible on it. Most of the contributions come at the beginning of campaigns and at its end. The optimal length of a KS campaign is 30 days. I learned that in order to get Kickstarter to feature a game as trending, it is important to line up as many as many people as possible to pledge the first couple of days. Even is their pledge are minimal every contribution helps. Also, if you choose to advertise, spend your money on the first and last weeks. Because I marketed my 1st edition for two years, I established a Capere facebook page. I also gathered e-mails and used Mail Chimp to send out newsletter to keep my followers up on Capere news. Everyone who visited my table at all the Cons I attended was giving the opportunity to be put on my e-mail list. Every time I chatted with fellow dealers I exchanged cards with them. Now I have their e-mails too. Research has shown that people are more likely to respond to a personal e-mail than they are to a general appeal they see on Facebook or any other sort of media. Social Media has been a challenge for me. My much younger partner posts most of our events on our Facebook page and tweets photos. I do a fairly good job of writing and sending out our e-mail letters. It’s important to take every opportunity to be mentioned online. I’ve fallen down a bit in this, but I do have a video review and a few written ones to post on my KS site. Each person you get to review your game usually has a following and it’s a good way to spread the word about your game. I plan on getting a live feed that feature people playing my game and possible an interview with me. I’m paying to have this done but it’s cheap and these people have a substantial following. Before I composed my KS page I looked at many, many game KS pages. There doesn’t seem to be one formula for success, but I incorporated, what I felt to be, the best aspects of the successful pages I found. Also, I tried to get as many different people involved in my KS as I could. There are three video produced by three different people who will invite their friends to view their work. The deluxe version of my game features hand carved and hand casted resin figurines as playing pieces. I chose a small company on the West Coast rather than shipping them from China because this company has its own followers and friends and the more game I sell, the more demand there will be for their product. I have supported a number of other game kickstarters because, well, I think it’s fair and it also it’s another way to be present in the Web World.

Well. That was a bit of a ramble. I can’t say I’m an expert at running a KS campaign, but I’m moderately well informed. Wish me luck. If you have any suggestions, I’d love to hear them.
Paul

let-off studios
let-off studios's picture
Offline
Joined: 02/07/2011
Backed!

Best of success to you on this Kickstarter campaign. :D

Caperecreator
Caperecreator's picture
Offline
Joined: 04/02/2017
Capere Kickstarter

Thanks for the support.

let-off studios
let-off studios's picture
Offline
Joined: 02/07/2011
Better Luck Next Time

Too bad about needing to cancel your campaign. I'll definitely be in contact with you regarding purchasing a copy once you do have Capere manufactured, though. I think it's an engaging concept and I do what I can to support creators here. :)

Syndicate content


forum | by Dr. Radut