It took over a half a year for my artist to finish all the artwork for my game and now I'm ready to put that kickstarter up. I figure if I advertise now, I could have the KS running sometime in March.
The problem is, I have no idea where and how to advertise. Make 10 copies and send them to board game youtubers was an idea. I feel I'll need to throw money at them for a paid sponsorship with a time-released upload. Advertising on BGG? I don't know how far that'll get me with all the adblocking. I tried it a few years ago with my other game. Never got a hit. Someone suggested in the backlogs, to do instagram and twitter. I don't use those at all, but if you can show me it works for indie people, I may force myself to use those near-useless, superficial apps.
I know advertising beforehand is the key to success, so I don't want my game I've worked on for 2 years, go down the toilet.