Jerry Hawthorne, designer of Mice and Mystics, discusses the importance of story in games.
Jerry specializes in narrative driven games and has numerous games to his credit. He goes into why people enjoy story in games so much and how you can inject more story into your games. Finally, he gives great advice on what to do first when creating a story driven game.
My favorite idea from the interview: "Create a story. Not a series of incidents."
Check out the episode here: