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Costs of Manufacturing and Fulfilling

I was doing the rough numbers, and I believe that if my Kickstarter ends at $25k, I will have just about exactly enough money to pay for the costs to finish readying the game for manufacturing, manufacturing, freight and customs, and fulfillment for the copies I need to deliver.

Doesn't include the money I spent before the KS, and of course my own time is valued at $0 both before and after.

I think shipping will be around $4500-5000. We'll see if I'm right.

Kickstarter gotchas

I spent quite a lot of time thinking about my rewards and stretch goals and manufacturing and shipping and how everything would work together. I'm confident that even if I'd sold 5000 copies, I wasn't going to add anything that would hurt me.

But it's very easy to hurt yourself with too much success, particularly with stretch goals. I was a backer of this Kickstarter campaign:

https://www.kickstarter.com/projects/599092525/the-order-of-the-stick-re...

Heroes & Treasure Kickstarter is LIVE

Very exciting.

If you'd like to see, it's at:

https://www.kickstarter.com/projects/727578181/heroes-and-treasure-rpg-b...

If you'd like to see it on BGG (and I could use your clicks..) it's at:

https://boardgamegeek.com/boardgame/251253/heroes-treasure

Thanks for any support, moral or otherwise!

Kickstarter is live in 24 hours!

I'm putting the KS preview link here, in case anyone would like to read it over for clarity and correctness, or to tell me that one of the graphics is messed up or something. Or if you're just curious after seeing all the other stuff I've been posting in this blog.

Comments are appreciated, but things like the pledge price and total goal are not going to change now.

https://www.kickstarter.com/projects/727578181/1579426585?ref=486511&tok...

Shipping

Oy, this is tough to get your head around. I'm using Quartermaster for my fulfillment, and they have a nice shipping cost chart that makes some unstated assumptions, so I needed to keep bugging them for clarification. Fortunately they're very responsive.

So I can ship to some places (Canada, EU, Australia) "customs friendly" by shipping to a warehouse there, paying the VAT, and then reshipping. What it costs to get a big crate of games to those warehouses is unspecified, but the rest is known.

Domain name redirects

So I think I got all this right.. I have my domain name registered through GoDaddy, and my landing page is at KickoffLabs.

I can create CNAM entries at GoDaddy for custom subdomains, like

foo.heroesandtreasure.com

to push it over to KickoffLabs, the same way the regular www.heroesandtreasure.com is sent over there (i.e. using a CNAM entry). There's no apparently limit to how many of these I can make.

Heroes & Treasure Component List

everything in Heroes and Treasure_0.jpg

This was asked in response to an earlier post.. This is from my KS page:

The game system consists of:

8-page color Quest Master's Rule Book
24-page Campaign booklet, with 10 dungeon levels.
11 Custom six-sided attack dice (in 7 designer colors)
12 Double-sided large map tiles for rooms and corridors
A deck of reference cards describing all the character classes and all the monsters in the campaign
Characters in 4 classes (male and female)
13 types of monster (with three difficulty levels each)

My Rulebook

Okay, I'm putting this here first, in case anyone would like to make any suggestions. I'm open to any constructive criticism from "I hate your art" to "What kind of stupid layout is that?" to "This probably isn't much fun"...

I'm probably going to pull out the Table of Contents.. wasted space, and I want it to fit in 8 pages total as well.

The graphic design is what's known in the industry as "me typing in MS Word", so don't expect too much :) I will have it done more professionally before it ships.

Facebook

Okay, so I bit the bullet and started a Facebook page for my game.

https://www.facebook.com/HeroesAndTreasure/

Not quite as bad as I was expecting, though the whole social media marketing thing is just not in my wheelhouse. Having to constantly post updates, for example.

HOWEVER..

Facebook makes stuff pretty easy. I was pleasantly surprised that it was easy and obvious how to schedule posts for the future, so I can write up a couple of posts in the evening and have them appear at different times the next day. Makes this much more doable.

Pricing

I thought I had this locked down, but then I really ran the numbers including shipping costs and all that, and now I'm not so sure.

Was thinking about a $49 price point, including shipping in the US (subsidized to ship elsewhere). $18k Kickstarter goal.

When you include handling costs, KS fees, and all that, with a 1000 unit minimum print run, I will lose money outright at $18k (350 units). That's not even including sunk costs like art and marketing. I'd have to sell about double that ($35k) to break even overall.

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by Dr. Radut