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Rejection Letter from Del Monte

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Anonymous

I just received a rejection letter which was kind of uplifting and flettering in a way. Go figure?

I have a game developed around the care and facts of unusual events or stories involving Cats. I contacted Del Monte as they make the cat food "9 Lives".

I offered to make sure the brand was all over the game and since it was called the same name. I offered that I would promote their brand IF they would put the game in one of their campaigns such as possibly on their labels for a time period or for people collect so many can labels and send them with "X" amount of dollars to our company and they would receive a game. the "X" would be my cost plus a small marginal profit factor more so to get our name out there and add with the game a catolog of other games available.

They liked the idea and wrote back stating they were flattered but due to a contract they have in place they can do no advertising or marketing campaigns unless its through their outsourced agent. They thanked me for my thought and wished me the best.

Only took 2 days to hear from them too. It was not so the rejection that was uplifting but the fact they liked the idea and got back to me showing other companies may be receptive to this form of approach since Iam placing my game in vet ffices and pet stores instead of the normal route.

Just thought I would post and maybe someone can see something they could use for themselves or a glimmer of hope when not to give up.

phpbbadmin
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Re: Rejection Letter from Del Monte

leadingedge wrote:

They liked the idea and wrote back stating they were flattered but due to a contract they have in place they can do no advertising or marketing campaigns unless its through their outsourced agent. They thanked me for my thought and wished me the best.

.

Just curious, why not ask them who their outsourced agency is so you could contact them directly and pitch it to them?

-Darke

Anonymous
Rejection Letter from Del Monte

Way ahead of you.

They already have been wrote back to for inquirying about that. Also the other company got back to me about games and soon I may have some news which was suppose to be tomorrow about a public company which did NOT offer games BEFORE may start which they will be accepting submissions. I will keep you updated .

Anonymous
games customized for companies …

I submitted a game to Amstel Brewery, owned by Heineken, who directed me to their marketing Co. in Amsterdam.
3 months later I received a simple, "No thanks."
Gerard Muldar (Jumbo Int., Amsterdam), who appreciated the game and its novel yet economic marketing concept, explained it to me …
Heineken pay their marketing Co. a lot of money to think up ideas - using a concept from an outsider will only make them look bad.
The logic escapes me but that is BIG business in the real world!

Anonymous
Look bad?

Lol - now *that* is a great example of corporate logic.

Thank goodness I left the corporate world for the academic one, where logic is about math, math is about quantifying data, and quantifying data is about getting grant money to study marketing trends.

Cheers,
Ben

Anonymous
Rejection Letter from Del Monte

My advertising business was started by submitting to the corporate structured giant. I aimed at bagging the one big elephant and the peanuts will follow.

It worked for it so I aimed this time at a strategy of the path least taken. Aim at using the money of the corporations advertising marketing campaigns and ride the coat tails to get my name out there. Why not?????

If my games are utilizing the corporates products or can be adapted to include such is this wrong to try and use Other peoples money for distributing rather than paying out of pocket to distribute they pay for the advertising of the campaign and get a good product. I supply a product to which the consumer comes to me and I save on campaign, distribution and can gain a market recognition for it in an industry which is cut throat. Not to mention my games arent going to retail outlets but pet stores and vet offices which make it more unique and less competitive for shelf space. Easier to get shelf space and can get them placed at much faster rate in your local areas.

I dont understand how you could look at aiming at the corporates as a downfall. Corporations look at bottom lines and if this brings in one more "0" to add to the bottom line I am sure the revenues would be worth it. McDonalds and Burger King have plastic games inside of Walmarts as well as Subway has plastic sandwiches for kids to prend with. These are toys and a bit different than games but still using market recognition for promtion to an encouragable mind.

Can you please elaborate on how you think aiming at the corporate world is illogical???????

Thanks

hpox
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Joined: 12/31/1969
Rejection Letter from Del Monte

I don't think anyone is saying that it's illogicial to aim at the corporate world???????

Big corporations are only about money. Not everything is about money. In my opinion, when a creative work is done with money in mind it will usually be of lesser quality because it is watered down for appeal (and profit) and produced more quickly to rake in the cash.

Anonymous
Rejection Letter from Del Monte

Yes I would tend to agree on that fact. If it is about the cash and the golden parachute then yes it would be watered down and game creativity suffers.

I personally had my game done and had a spot in the game for a cheesy plug for Catfood is all. I aimed at them since the game design was comlete and MY production cashflow is down. If I could capitalize on their marketing dollars and have the game done with recognized company than I would be able to produce at a lower rate on cost with a Line of Credit at my bank with revolving loan and Purchase order standing for time frame of campaign is all I was trying utilize.

I did not aim nor would I advise anyone to start designing a game around a particular product. In my case is different as I do it for some clients I have already and seeing what I can come up with for them such as my fishing game for the professional bass fisherman. I put his video in he game and he puts the game as a cheesy plug at the end of his show.

I also aimed my games at kids and animals since that was my daughters plan and her original game. I designed a series so I can carry a line of them at the vet offices and pet stores all around animals which coincides with the aiming of the cat food producer Del Monte. Nothing more than that just another angle to get shelf space.

hpox
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Joined: 12/31/1969
Rejection Letter from Del Monte

We all need money. There's nothing wrong with making money. It's just that when an entity's sole purpose is profit, it often lead to irrational logic. Such as letting an opportunity pass just because of a technicality. Or paying your workers 2.00 a week. I think that's what stynx was hinting at.

By the way, your strategy is really interesting and out of the box. Thanks for sharing it with us. If I had contacts, I'd try it.

Anonymous
Rejection Letter from Del Monte

Hmmm... I wasn't saying that it was illogical to aim at a corporate market - I was actually taking a dig at the big *.edu franchise, where everything is *still* justified by money.

But at least it's not-for-profit money. ;)

I've worked at both and I can tell you this for nothing (nyuck nyuck) that I wouln't be working at either for free.

Cheers,
Ben

Lor
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Rejection Letter from Del Monte

Catching up on so many interesting threads here, thought I'd comment--

The Premiums market is robust and there are examples of games being sold as giveaways, on keychains with corprate logos, etc. How you break in, I dunno. An honest invention consultant can tell you.

GAB wrote:
using a concept from an outsider will only make them look bad. The logic escapes me but that is BIG business in the real world!

This is a major independent invention barrier called NIH-- well known in the engineering sector-- "Not Invented Here." NIH can kill a deal before it starts. Game companies are among the few corprations who sometimes let outside ideas in-- usually through "channels."

GREAT idea, going to their agency, tho. Find an account rep there with a sense of adventure. Those people are all half insane, anyway. They have to be, to get excited about cat food this week and laxative the next. (Hm... what about a cat laxative game? Now THAT's exciting!)

gpetersz
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Rejection Letter from Del Monte

Be aware, to prevent the Netherlander company not to steal your idea, and sell that to Heineken in no time for big bucks...
Be aware of corporate logic.

The answer seems ridiculous: how on earth would they look "bad" if you'd contract THEM and they sell your idea for the Brewery company... ????
The company wouldn't have to know that it is not their usual marketing company...

Lor
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Rejection Letter from Del Monte

The original inventor can show a paper trail to the company? Of course a standard NDA could be required.

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