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Box backup text

5 replies [Last post]
Joined: 09/06/2010

Anyone have some tips on box back cover text?

The potential customer has seen the front cover, liked the artwork and is interested in the game . . . what kind of info does a designer put on the back of the box that can help him/her decide whether on not he/she wants the game?

Joined: 04/18/2009
To my understanding the best

To my understanding the best thing to put is a pichture of the gameplay or the game setup. The second best is picturs of some of the pices. And the worst option is just text.

The text on the back should enfecice why they should buy this game, what makes it fun, what makes it unice... Thry to also explain the concept of the game.

"This is a game about ** where the players have to utelice there workers every turn to maximice there profit." You get the idea...

Joined: 05/21/2010
Don't make me put that game down

The back of the box is where I decide if this game will be brought home today.
If I can't understand what kind of game, strategic/tactical/family/... and have absolutely no idea of how it looks (generally I can't expect to get to open the box and see for my self) -the game goes back on the shelf.

So if you can tell me, in a couple of paragraphs and a picture or two, most of the above, chances are I'll buy it or at least check it out online! You don't even have to copy the manual -Munchkin got me by the whacky and inviting back of the box-text.
And I want a list of the contents, which should also be clearly visible in the picture (well, at least some of them).

-Why would you pick an unknown game straight from the shelf? Put that on the box.

InvisibleJon's picture
Joined: 07/27/2008
Do research in your FLGS...

acopland01 wrote:
What kind of info does a designer put on the back of the box that can help him/her decide whether on not he/she wants the game?

Go to your Friendly Local Game Store, browse their games, and (with permission) take pictures of (or notes on) the ones that make you want to buy and/or play them. Later, review your notes and recall the ones that made the best impression on you. Borrow elements from the most memorable boxes.

Joined: 09/06/2010
Thanks for the feedback!

Thanks for the feedback!

rcjames14's picture
Joined: 09/17/2010

Don't forget to include information that tells the customer how long the game takes, what ages it is appropriate for and how many players can play. Usually this information is diagrammed with icons and numbers, and can be found either on the back of the box or the side.

You'll also probably need to include logos of the publisher/studio, designer and artwork credits, copyright information and pricing/USB code information. So, you'll need to make sure there is room for that.

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