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Game publication plan

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Xthexlo
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Joined: 06/24/2013

Hi all,

I have developed a board game (Xulthul's Shadow; deviousweasel.com) and am looking into production. I believe that I will have enough capital to finance 1500-2500 units. I'd like your comments regarding my distribution plan.

As I intent to maintain my professional employment and am okay with a slow market penetration, my plan (based on a $12 production cost and Spring/Summer 2014 release date) is:

1. Internet sales using my own online store (to be set up), Amazon, eBay and Etsy

2. Local, in-state distribution to local game stores (charge $25-28 for a $49.99 retail price)

3. Seek representation by a distributor (such as ACD).

4. Operate a booth for exposure and direct sales at Gen Con 2014.

Any thoughts or advice?

Best,
Jim

Martin-r-m
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Joined: 07/26/2012
check here

Maby you will find better response at this facebook group.

https://www.facebook.com/groups/TabletopPublishers/

bonsaigames
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Joined: 12/20/2010
Costs

Xthexlo,
Just because we don't see all of the numbers here, I just wanted to make sure you've taken all of your shipping and warehousing costs into your projections.
This is a common area self-publishers overlook.
Best,
-Levi

Xthexlo
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Joined: 06/24/2013
Thanks for comments so far

Thanks for the comments.

Regarding costs, I have included shipping costs and such into the unit cost.

My question is really this: I have a professional career that I do not want to jeopardize, but I would like to get my game on the market and start designing the next one. I'm okay with small for a year or two.

I think my most viable options are (assuming 1000 - 1500 units):

1. Use my home office as my warehouse and ship directly to consumers, gathering sales by electronic media means

2. Get a distribution company to take care of distribution to game stores (for a cost) and supplement with web sales.

I'm happy to explore other options, and welcome all opinions, but these appear to be the most "doable" for a small start-up.

Best,
Jim

bonsaigames
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Joined: 12/20/2010
PM

Sent you a PM

parvez
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Joined: 05/21/2012
Hi pls chk your PM

Hi

Jim have sent you PMs offering our services and other proactive work from our side

Please have a look and revert if it sounds fine

Rgds

Parvez

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