My planned approach for a game I'm working on was to release the actual rules online with a few other digital resources, initially under the idea of having those interested download and provide 'on-the-side' playtesting and feedback, but with having players need to provide some of their own resources (game pieces, printing costs maybe, etc).
If that had got enough interest the next stage would be looking into the likes of kickstarter or similar to fund a proper boxed set with game pieces.
How does this strategy generally sound? I am in early days yet, but I'm just planning ahead for what might be.
I'm pretty happy to have the rules freely downloadable, I just wasn't sure if it was a bad move to those more experienced.