Skip to Content

Kickstarter Social Goals

4 replies [Last post]
markgrafn
markgrafn's picture
Offline
Joined: 03/01/2015

Not sure if this is the most relevant forum to post this in, but it is kind of publication worthy.

I am closing in on the February 8th launch of my second game on Kick starter, Bushido, the Card Game.

PREVIEW LINK - https://www.kickstarter.com/projects/pawnjokergames/990866734?token=17d7...

I am thinking about some social goals this time around because I really need to grow my tiny audience throughout this campaign as the next game on my list has a 4 digit budget for art ($x000.00) and that is far beyond what I am capable of saving in my day job, particularly with a wedding in the future sometime. So I'll need a much, much higher funding goal with the game.

I am thinking about the following....

500 Instagram Followers = Separate Lore Book to Expand the Game Universe!
500 Twitter Followers = 6 Player Aid Cards Included in the Game!
500 Facebook Follers = ?????
100 BoardGameGeek PawnJoker Games Fans = A PawnJoker Games T-Shirt Pledge Level Added to the Campaign - BGG LINK - https://boardgamegeek.com/boardgamepublisher/30771/pawnjoker-games

I have 2 issues.
1 - No idea what could be used for Facebook followers social goal. Looking for ideas....
2. Is 500 followers too many to expect? I want lots of followers but I want the goals to be achievable - because, let's face it, gamers like achievements!

Thanks!

questccg
questccg's picture
Offline
Joined: 04/16/2011
Incremental not absolute

I think you should try to have "incremental" goals as opposed to "All-or-nothing" like you are presenting.

For example start with 10 Instagram Followers and gradually grow this to 500 if you like.

It's pretty dorky just to have a "500 Instagram Followers"... And you never reach that.

The goal is to ENCOURAGE people to lend their support and get in on the "action" of following the campaign. Sure you can have a "500 Instagram Followers" goal which will "unlock" a "lore book"...

But most SOCIAL milestones are about HYPE not unlocking something. It's to see HOW many people you can get on-board. Check out "Exploding Kittens" to see what I mean.

Your goals need to be more modest like: 10, 50, 100, 250, 500 Instagram Followers... And maybe at 500 you can unlock something... But you need milestones to keep people in the "game" of your campaign.

Offering an incentive is a good idea (like the 500 Instagram Followers). Breaking it up into smaller milestones is also important - this way people can feel like they are "achieving" some of your goals (or are 50% there), etc.

markgrafn
markgrafn's picture
Offline
Joined: 03/01/2015
I must not have followed the

I must not have followed the Exploding Kittens campaign closely enough. I didn't remember how they did the social goals. After looking at it, I really like it!

Thanks Kris, it is perfect.

I'll be doing incrimenting acheivements (50, 100, 200 and 300) for BGG, FB, Twitter and Instagram. Unlocking the previously mentioned rewards at 5 achievements, 10 achievements and 16 achievements! I have a little over 100 twitter followers already so 2 of the acheivements will already be met at launch!

questccg
questccg's picture
Offline
Joined: 04/16/2011
Nick

Sounds good! It's nice to start ahead of "the game"! ;)

Always helps to have a following or another... Right now I am contemplating creating a PNP version (obviously with no artwork) of "Tradewars - Homeworld"...

We shall see... I want the game in gamers hands - and it is very possible to do so. But it takes time creating the cards and all the card backs since some cards are "reversible".

Anyhow good luck with your 2nd Kickstarter!

TMH_Games
Offline
Joined: 01/14/2016
Considering a Kickstart

This was super helpful for me. I'm pretty fresh in the quickly growing world of Kickstarter and tabletop self-publishing. It's nice to have ideas of where to go with some of these things. Thanks guys!

Syndicate content


forum | by Dr. Radut