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PR too good to be true

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slam
slam's picture
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Joined: 07/28/2008

Got a message on my answering machine saying that a public television production company wanted to do a feature on my game company. What a thrill. Before I answered their call, I googled their phone number and came across this link.

Needless to say, I changed my mind about calling them back.

Willi B
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Joined: 07/28/2008
Sorry to hear of more scams,

Sorry to hear of more scams, but I am glad you didn't get caught.... at least all you are out is time. Sadly, though, more and more TV coverage is costing money. I specifically asked Pete Adkinson how he got the M:tG Pro Tours on ESPN 2 and he replied that WOTC paid for it. So, in the majority of cases, if it is ESPN 2, it has been paid to those people at Disney that own the channel.

Likewise, because the average commercial has no effect on people, guerilla marketing is appearing everywhere. The Aqua Teen Hunger Force thing in Boston was just the tip of the iceberg of how determined advertisers try to reach an audience... they pay average people to talk about products in public where people gather in huge numbers to act like they are just enthralled with the new product. While they are probably slightly more attractive people or actors, they walk amongst you as regular folk talking proudly or excitedly about something to another paid person.

Then there is media. The "news" that is positive coverage of some business is most likely paid for by that company. The "reviews" in Games Quarterly were obvious paid ads written by the game companies - I complained about this to the editor and she thought I was complaining about the poor writing - no wonder they went under. Product placement in movies is now in music as well.... for the right price you can get your product namedropped in the next blockbuster movie, popular album, or certain novels.

Anyways... just glad you aren't out the dough... didn't mean to rant or highjack... maybe somebody will get an ad agency game outta the junk or an idea about how to market their next game.

gameprinter
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Joined: 08/06/2008
More market research

Jeez. This scammer is out of his gourd if he's targeting small game companies for scams costing $25 grand! That's a whole print run! Or three visits to NY Toy Fair. Or eight visits to Origins. Or...well, let's just say that I can't see this as a profitable niche market to exploit.

slam
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Joined: 07/28/2008
It only takes one sucker.

It only takes one sucker. And as you see from the link, they've scammed eco-businesses, and are currently working their way through niche businesses.

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