I am preparing to sell my game to publishers. I am hoping to meet some at the upcoming conventions (Origins and GenCon). I want to include a sales sheet in both my query e-mail and when I meet them in person. My inspiration comes from "From Inspiration to Publication" ( http://inspirationtopublication.wordpress.com/2010/10/03/step-14-create-... ). I have not found any other resources on this though. I have discovered the sell sheet intended for distributors, but not anything else on such a tool for approaching publishers. So a few questions for the community:
Have any of you used such a tool?
Has it been well received?
What are some tips and guidelines? What is the critical information beyond number of players, play time, and age range?
How wordy can or should I be? My game is almost so simple that I can put all the rules on the sell sheet. Should I, or should I be aiming more to pique interest and just get through an initial screening? Is flavor text helpful or just a distraction?
I thank you for any feedback.