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Greetings from Virginia! Aspiring designer/publisher. Tips on finding reputable mfgs to get cost quotes?

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SKLAMMStudios
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Joined: 05/01/2013

Hello! Hope you all had a great weekend!

My name is Scott Lund ("Scolu" here on BGDF) and I'm an aspiring board game designer/publisher living in Virginia. I've been interested in board game design for the past several years, but have been devoting "significant" evening/weekend effort to it over the last 4 months.

My current focus is on developing casual board games for the mass-market audience that can be played in less than 1 hour.

My family and I have two games at the prototype phase and have been playtesting with friends and neighbors. One game (a bidding card game that plays in just 15 minutes) has been played by over 20 people with a 100% "love this game!" response. (Next step: test with complete strangers). We're just working on clarifying and simplifying the rule sheet at this point.

Since we are exploring self-publishing, I'd welcome any help anyone could provide in identifying the following:
1- reputable manufacturers to get some credible production cost estimates
2- graphic artists experienced in doing all the artwork and labeling for a game box (i.e., able to create Yahtzee's, Qwirkle's, and Blokus' current set-up boxes)

Once we've figured out manufacturing estimates and final artwork, we hope to move on to a Kickstarter campaign for the first production run and see where it goes from there.

Have a 1,000 other details to figure out as well, but don't have a network in the industry yet. Hoping that BGDF can be a good forum to connect with others.

Looking forward to getting to know many of you!

Thanks,

Scott

kpres
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Joined: 04/20/2013
Industry advice from a non-expert

Plays in less than an hour? And involves bidding? Sounds like my kind of game. I would be interested in playtesting it.

I built a prototype once with www.thegamecrafter.org and got it printed and sent to me. It's a pretty good way of getting a cost estimate and a prototype with the components you need. You build the game out of their standard components (tokens, pawns, etc) and printed components (boards, cards, etc) and put it in a box and you get a price. After looking at that price, you can modify the components and thus change the price. Pretty useful tool for a game designer.

As for finding a graphic designer, I would recommend using your own connections. If you don't have any, then join a club like Toastmasters, which tends to attract entrepreneurs such as them. Student art shows are also great places to find artists striving to prove themselves. I've seen a lot of talent at school expos such as that.

As for finding a manufacturer who does mass-production, I think you might be out of luck. Big companies like Hasbro have the means for mass production, but they don't take risks with independently-designed games (instead, they reprint Monopoly once per year with a different flavour). This is something I haven't figured out yet, either.

You said that you haven't playtested with strangers yet. Well, why not try introducing the prototype to some other friends, but not claiming that it's yours? In fact, try to avoid having any attachment to it other than that it's "a cool game that you got from the internet and wanted to try". This could allow your friends to be able to give the game the criticism it needs without them worrying about hurting your feelings. Yes, it's dishonest, but so is their biased criticism ;)

As for your particular game, bidding games are not unique. Try to find the game that's the closest match to yours, and play it until you figure out what makes it tick. The more games you play with a particular mechanic that you like, the more you'll be able to understand what makes it fun, and how other players have fun with it. Three games that involve bidding, off the top of my head, are Power Grid, Carcassonne (with the bazaars expansion), and (sort-of) Acquire. Of those, I would most recommend Power Grid, because it has the most natural auction process.

Let me know how your kickstarter goes. I am wondering about doing one, myself. I don't know much about how it works or how well it works.

Lastly, good luck to you, sir! It's a tough industry to get into, and I am still roughing it in the fringes with my prototypes. Don't give up.

SKLAMMStudios
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Joined: 05/01/2013
Thanks for the advice! Nice to meet you, kpres

Hi kpres,

Thanks for your reply!

I used the The Game Crafter to print out the cards for my prototypes. (Placed two orders as I ended up making 3 copies of my prototype. First set of cards was perfect. Second set of cards had color matching issues.. with my red cards looking more "salmon"-colored. I'd still use them and plan to get a print-on-demand version created with them in the future.)

I've got some friends who do graphic design and may try to find an advanced student at local art school, but am really interested in meeting someone who has designed finished products for mass-market published games. We'll see how that goes.

The only manufacturer/printer I've contacted so far is "HASBRO 360 Manufacturing". They have part of their manufacturing operations set up to provide printing services for other companies/designers.

Here's a news article about it... http://www.globaltoynews.com/2011/04/manufacturing-your-products-in-the-...

Here's the link to their site... http://360manufacturingservices.com/

I liked the ideas of "Made in the USA" if possible. I've only had an email exchange with them so far and they said they are sending a catalog that lays out their standard sizes and prices. They have a minimum order quantity of 2,500 (which is higher than I wanted), which means, and I'm guessing here without a price quote, we'd have to raise about $45,000 on Kickstarter (to cover printing, shipping, and the fees to Kickstarter and Amazon Payments).

We're interested in understanding the standard sizes for the boxes to see if I can use "off the shelf" materials to save money.

I'll check out the games you recommended and will also find a way to get my game into the hands of some strangers (i.e., got it from a "flea market", "the internet"). Will figure out playtesting with BGDF members when we've matured things a little further.

Thanks again for your message. Good luck to you as well!

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