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Anyone know of, or use an outside marketing service for their Kickstarter campaign?

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MadHatterGames
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Joined: 11/07/2008

Hi everyone!

My game's art is 90% done, playtested and most of the layout is done and I have already been in contact with printers for quotes, but the one thing I find is the greatest hurdle for me is the intensive, relentless nature of the marketing/social networking that is generally required to successfully kickstart a project, especially for a new company/designer.

I know of one service that helps in this regard, "Game Salute", but do people know of others? Marketing is NOT my strong point and I need help.

MHG

Soulfinger
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Consider making marketing

Consider making marketing your strong point. Running a KS is just the tip of the iceberg, so the more you know, the less you have to outsource. As GI Joe once said, knowing is half the battle.

MadHatterGames
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Joined: 11/07/2008
While I appreciate the advice

Soulfinger, While I appreciate the advice, I still would like to find help in this regard. The way I see it, games get kickstarted mostly because of marketing, not necessarily on its own merits as a game. I know, because I have backed both awesome and horrible games...

I have a great game, but that alone will not sell the game...at least, not at first. I may try to reach out to folks who have done amazing jobs with their Kickstarters for help.

I have been reading up and researching various marketing options, and I will continue to do so...

Thanks!

anonymousmagic
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Joined: 11/06/2013
The problem is that many

The problem is that many companies that offer such services just blast spam out into the world with no evidence to prove how many people backed due to their efforts.

You are better off asking random people at BGG for help. If you go this way, please research the company in detail and ask questions if you have to.

You should also drop by the Best Practices Kickstarter group on Facebook.

The Professor
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Marketing Primer

MHG,

Most of the folks out here are probably in a very similar situation as yourself, and may or may not have successfully run a KS campaign.

I would strongly suggest reading the blogs and advice of both James Mathe and Jamey Stegmaier, both of whom have launched successful KS projects, and run gaming-related businesses.

Cheers,
Joe

-Eberhardt-
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Joined: 01/30/2015
100% Agree with Joe "The Professor"

Joe makes a very valid point. Both http://stonemaiergames.com/ and http://www.jamesmathe.com/ are extremely helpful for game designers, hopefuls and also for launching a successful KS campaign.

Another resource that you should consider would be to utilize http://www.leagueofgamemakers.com/ for their insights and interviews with KS creators (Jamey Stegmaier being one of them).

Stonemaier references NOT hiring out people to help market (It's about Passion of the developer): http://stonemaiergames.com/kickstarter-lesson-138-should-you-hire-someon...

Others mention that a targeted advertisement for a KS on BGG to KS will cost $750 plus for the clicks but can increase the presence of the KS drive.

(Edited as I went off topic for a moment. ;) )

questccg
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Hmm...

-Eberhardt- wrote:
...Others mention that a targeted advertisement for a KS on BGG to KS will cost $750 plus for the clicks but can increase the presence of the KS drive.

I would be curious to know more details like how long will your ad be displayed: 1 day, 1 week, or 1 month??? $750 for 1 month doesn't seem so bad - but if it's a week wow that's pricey. Also the clicks, they are clicks through to your campaign, right? It does not guaranty conversion??? If you have to pay for clicks that are not backers - that in my book is kind of wrong (morally). Who cares if more people see the Kickstarter - what really matters is how many backers you can get.

BTW a month = $25 per day ($750/30 days). That to me is a reasonable amount. Please clarify with some details - I'm curious about this...

-Eberhardt-
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QuestCCG

First I would like to preface my answer with the following two things:

1- Please read the following two links that explain the advertisement research both mathe and maier did: http://www.jamesmathe.com/myth-busters-kickstarter-referrer-page/ and http://stonemaiergames.com/kickstarter-lesson-26-paid-advertising-and-ho...
2- I am in sales and I am a believer that advertisements assist in the sales process if you have a good sales person.

That said, :) , the reference I made above was a article I read a bit back. The article referred the amount was for pay per click. The users clicked on the graphic (which should be non-flash/non-movement graphic) and were taken to the KS campaign.

There was no guarantee that the viewer would be converted to a purchaser. I do not remember it referencing a time frame, but as I read a lot from both stonemaiergames.com and jamesmathe.com, I would assume it was form one of their sites, an associated site or from when I was heavily doing research two months back.

I hope that helps. :)

questccg
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Thanks for those links

According to Viticulture's investment in Banner ads, he spent about $1,000 for 1 months exposure on BGG. It only accounted for 9% but 18% in total in terms of BGG presence...

What this says is if you are going to Kickstart your game - it would be BEST if you used BGG for 150+ backers (extra).

-Eberhardt-
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Its all relative...

Remember just one form is not going to drive all sales, you have to be your CEO/Sales Organization/Customer Service etc. Exploding Kittens (LOL Love the name/Concept) had an awesome ground swell due to pre-planning (blogging/Tweeting/etc.) from the 3 creators. Between them they were able to prep/communicate to over 15K people at the get go.

There is no need to rush your product to KS (per maier), take your time build your following, get your name out in the local area (stores, conventions, etc), blog, tweet, etc do what is necessary to build your brand. Add them all up that’s 20% and if you just consider the blog vs. BGG ad it was 108 vs. 81. :) So prep work and sharing your vision passionately in combination with other marketing will pay off in dividends. According to this a 29% upswing. :)

Another thing to consider is backer levels that incent others to help you build the BUZZ. Others like w/ Gamlin Games put in freebies when they hit levels on FB/Twitter/Blogs/etc. It build’s an additional buzz. Please note all of this is theory from what I have read and believe from reading as I have not run my own KS at this time.

I hope this helps. :)

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