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What do you think of this Kickstarter project image?

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BenMora
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Wages of War - 35mm w/ Tiles
Wages of War - 19mm w/ Tiles
Wages of War - 35mm w/ Sword
Wages of War - 19mm w/ Sword
Wages of War project thumbnail draft 1

Here's what I've got for the Kickstarter project thumbnail image and description. Do you have any suggestions or critiques?

Does this catch your attention or engage you?

EDIT: I have added another alternative; the one featuring the game itself and price/shipping details. Which do you think is better?

EDIT 3-14-17:
I have added new versions without the text, but with the title. With the sword, or with tiles instead? And for the components, which perspective looks better? (35mm and 19mm lens focal length, if you're curious.)

jedite1000
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looks cool, though i am more

looks cool, though i am more into card games then tabletop games, but looks interesting

Glass shoe games
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It's very clean and comes off

It's very clean and comes off professional. Not my style of game tho.

questccg
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Hmm...

It looks nice ... but you have to worry about being "too repetitive".

What I mean is that I believe you used the same image for your "video" (If I am not mistaken). And while it's okay to have "some" repetitive content, I would caution about always using the "same-looking" images.

It will look like the game is a "one-trick pony".

But it does look professional, my only concern is not to re-use that "imagery" too often... Find another graphic, maybe a "Castle on FIRE!" or some mysterious soldiers coming out of the forest (like coming out of the black shadows)...

Setup the game so that not only ONE (1) piece of artwork is the only thing being used. Like I said avoid too much repetition with "other" artwork relevant to your game.

Do you understand what I mean???

NOTE: I just re-watched your video about the game (which is COOL) but the still image at the end is the same as your KS thumbnail.

I hope your box image is not the same... If so, it's a bit "repetitive". On your board it makes sense that the castle is NOT on fire... But as you siege the castle, maybe you could render an image with the castle on fire...

I've given you a couple ideas... I must admit I can think up of more... Showing a canon being loaded to fire by a soldier, etc. Soldiers battling each other on a moat, archers preparing to shoot Fire Arrows, or a Soldier hit with an arrow atop the castle walls, etc... There's plenty to show with the theme.

Cheers.

BenMora
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Thanks for the advice! Good

Thanks for the advice! Good point, though my intent was that the title graphic of the game that will ultimately be on the box should be the title shown on the video and on the campaign. I don't want to make up different art that won't be used. That said, some others on BGG suggested the thumbnail makes it look like a mobile game with micro-transactions. Here's my alternative. What do you think?
http://i349.photobucket.com/albums/q362/MoraGames/WagesOfWar_project_thu...

As for your art suggestions about thematic scenes of soldiers and such, I'm afraid that is just beyond the scope of this game. None of that kind of artwork would exist anywhere on the game itself so I'm not going to spend time making it just for the video. (Though it IS a good idea, don't get me wrong, it's just that I'm a one-man operation and have to choose my battles.)
Like pretty much every "euro" game, the mechanics are more important to me than the theme, hence no characters that would otherwise require more artwork pertaining to the scenes of battle.

Thanks for the compliment on the video! :)

I greatly appreciate your input, everyone! :)
-Ben

ElKobold
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I would get rid of the sword

I would get rid of the sword and use that space to make both the box and components image larger.

Frank West
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ElKobold wrote:I would get

ElKobold wrote:
I would get rid of the sword and use that space to make both the box and components image larger.

Agree with this, the sword and the text over the sword aren't needed and make it look less professional (to me). I'd rather you enlarged the game box.

BenMora
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Frank West wrote:ElKobold

Frank West wrote:
ElKobold wrote:
I would get rid of the sword and use that space to make both the box and components image larger.

Agree with this, the sword and the text over the sword aren't needed and make it look less professional (to me). I'd rather you enlarged the game box.

I'll mess around with it. The reason(s) I put it in there was firstly because after laying everything out, the sword fit perfectly in that space as opposed to just centering everything and having a bunch of white space on the sides. I suppose I could "detach" the box from the components to make the game take up more horizontal space. Secondly, the sword communicates IMMEDIATELY upon glancing at the image that this game involves combat and is likely medieval or fantasy. (I mean, even before someone would proceed to read the description, but I want to make sure they DO read the description instead of just seeing a game and not having any clue what it's about and scrolling on by.)

Are you also suggesting that the text "Free shipping to anywhere in the world" should not be shown?

ElKobold
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BenMora wrote:The reason(s) I

BenMora wrote:
The reason(s) I put it in there was firstly because after laying everything out, the sword fit perfectly in that space as opposed to just centering everything and having a bunch of white space on the sides. I suppose I could "detach" the box from the components to make the game take up more horizontal space. Secondly, the sword communicates IMMEDIATELY upon glancing at the image that this game involves combat and is likely medieval or fantasy. (I mean, even before someone would proceed to read the description, but I want to make sure they DO read the description instead of just seeing a game and not having any clue what it's about and scrolling on by.)

Here's a useful excercise:
1) Go to https://www.kickstarter.com/discover/categories/games/tabletop%20games?s...
and
https://www.kickstarter.com/discover/categories/games/tabletop%20games?s...
2) make a screenshot
3) paste in your image instead of any of the ones on the actual page
4) make sure it stands out (in a good way).

BenMora wrote:

Are you also suggesting that the text "Free shipping to anywhere in the world" should not be shown?

You can limit it to "free shipping". It will be easier to read on the thumbnail view.
I'd probably change the crossed over price with something like "$10 off MSRP".
Maybe combine the two and write it along the bottom of the picture. I.e.: "$10 off MSRP + FREE SHIPPING!".

I`m not a fan of the "burning" letters with the price either to be honest.

Right now the whole thing doesn't look clean and as such doesn't look professional. (This is just my personal opinion)

BenMora
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I've got a few new versions,

I've got a few new versions, taking various feedback and deciding to remove the text and add the title. See new attachments, or click these links:

Option A-1

Option A-2

Option B-1

Option B-2

The difference between the "-1" and "-2" options is the focal length of the lens changing the perspective on the components/board.

ElKobold wrote:

Here's a useful excercise:
1) Go to https://www.kickstarter.com/discover/categories/games/tabletop%20games?s...
and
https://www.kickstarter.com/discover/categories/games/tabletop%20games?s...
2) make a screenshot
3) paste in your image instead of any of the ones on the actual page
4) make sure it stands out (in a good way).

Here's the results of this excercise:

Sword option in "Popularity"

Sword option in "Newest"

Tiles option in "Popularity"

Tiles option in "Newest"

Thoughts? (I'll share mine after others.)

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