Looking for Artwork

In the context of gaming, I'm not sure what Full, 1/2 and 1/4 page means beyond ad space, so I can't help you here.

In terms of pricing for art for games, I have been making inquiries to established artists who are familiar with designing for games – boards, cards, boxes, tiles, etc. The one thing I do know is that the costs vary widely. Variables include how complicated the artwork needs to be, how much artwork, how many items that need artwork, production run and how easy the publisher is to work with (some artists find process/procedures/how many check ins to be quite extensive with some publishers and raise prices accordingly). Rates are often set at how many unique designs are needed in total. A game with alot of cards and unique artwork will cost much more than one without.

In terms of pricing against items like this, I have found a few established artists to come in around $65 per card or tile. I know I have read in another thread here that the range can be something like $35-$65 a card. I have talked to established designers who do games for the bigger German companies for $6500 (again, depending). For smaller companies or startups, they might come down if they believe that the process for approval is going to be easier (1 design submitted rather than 3, for instance).

At any rate, for the most part, one seriously gets what one pays for. There are a heap full of really crummy looking games out there and that seems to be the rule, rather than the exception. As design and art are one of the four components to games (mechanics and theme are two others), picking competent designers/artists are really important. Art provides the appeal that can be a great asset in attracting and retaining players and purchases.

Anyway, I hope this helps.

Best,

Mike