Skip to Content

Direct Mail

2 replies [Last post]
Chip
Offline
Joined: 12/31/1969

In the introduction of a new game, has anyone tried direct mail pieces? If so, to whom did you target and generally speaking what did you say in the piece? What were your results like?

Chip

OrlandoPat
Offline
Joined: 10/16/2008
We've done direct mail to retailers...

We've done direct mail to retailers, not to customers. Doing a direct mail campaign targetted at customers is an interesting idea. Are you looking for sales or just building your image? It would be interested in hearing how well such a campaign pulls.

My thought would be that you're looking at a fraction of a percent in terms of responses. i.e., send out 1,000 pieces, maybe get 4 or 5 responses. I could be wrong, of course. It would be great to hear if anyone has had any luck with this.

Caparica
Caparica's picture
Offline
Joined: 08/06/2008
Re: We've done direct mail to retailers...

OrlandoPat wrote:
My thought would be that you're looking at a fraction of a percent in terms of responses. i.e., send out 1,000 pieces, maybe get 4 or 5 responses. I could be wrong, of course. It would be great to hear if anyone has had any luck with this.

It is less than 1% for sure here in Brazil too. I have used direct mail and I know, but it is still cheaper then other types of advertisment.
If you could build a better mail listing (people that went ot a game convention) this numbers got better, of course.

Paulo Caparica Junior
www.2concept.com/games

Syndicate content


forum | by Dr. Radut