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Great Kickstarter Advice

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Gabe
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Just saw this on Facebook and thought it was really good advice for anyone wanting to run a Kickstarter.

Rosh Govindaraj wrote:

RUNNING A KICKSTARTER? Here's how to get picked as a 'Project We Love' and push more traffic to your project.

1) Have a great project image - Don't clutter it with logos and text, keep it clean, but make sure it stands out among the sea of projects on your category page.

2) Have a great project - I don't mean the product, I mean the project itself. Make sure you've got a solid video, professional images and great copy.

3) Interact with your backers - You should be messaging every backer to thank them for backing you. Include a little link they can click to share to FB/twitter. Finally, add a message asking them to let #Kickstarter know about your project. This is what we sent to our backers:
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"Hi xx, thanks so much for backing us! We really appreciate it and can't wait to get your products to you. If you have a sec, could you please let staff at Kickstarter know that you've backed us? It would make a HUGE difference to getting us funded faster. I've written a little spiel to make it easier to do :) Thanks so very much!

TO: stories@kickstarter.com
SUBJECT: Check out Issara's trackable luxury bags.
MSG: Hi guys, I've just pledged on Issara's smart, trackable luxury bags. Just wanted to let you guys know that it's a great campaign and deserves the "staff pick" seal of approval :) Thanks."
---

4) Get on Kickstarter's radar - email stories@kickstarter.com before you launch, and periodically with project updates. Tag Kickstarter in tweets and via other social media when you're promoting your project. Your exposure helps them too and will make you stand out a bit in the sea of projects.

5) Have a well planned project with noteworthy press coming to it - see #4 above.

6) Ask KS staff - Find the appropriate Kickstarter staff for your category, and write a short, respectful note telling them about your project and how much the badge of approval will mean to you (use LinkedIn and verify-email.org to find their email).

7) Patience - It took us a week to get the email saying we'd been featured. Just be patient, keep doing your thing and good things will come.

8) Don't rely on this - Yes it gives you a push, but each case varies. You need to keep pushing, everyday, with press, influencers etc to hit the finish line.

Good luck and I hope the above helps some of you!

- Rosh & Peter

I Will Never Gr...
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Great advice .. mostly

All great Kickstarter campaign advice, even if it's not about getting "projects we love" accolades.

Ok, except for #6 .. that's all about the accolades, as is asking your backers to email kickstarter. I wouldn't do that personally. I have always found the projects that send a personal message to each backer to be that much better and adding a facebook+twitter+instagram+google+ share option in the message is a great idea.

BoardGent
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Setting up rapport

I think creating a good relationship with your backers is good, but I usually find that when they do it too much, it's pushing the non-backers way too much. Making it feel like even if you didn't directly back it, you're not excluded immediately.
Also, brevity. As much as you can condense the description of your idea is what it should be. If someone can read it in a minute or under and know what's going on, that's a good sign that people won't get bored initially.

Duggsam
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Speaking of KS videos...

Hi all,

Just in case anyone is still reading this post I thought I'd pipe up to offer my services...

Like the article above suggests, the Kickstarter video is critical to get right. A beautiful, clear, concise animation is a proven winner in this regard, when you're at the stage of hoping to get it crowdfunded, or even later on when you've got a finished product ready to ship and want an accompanying quick-start explainer video to link to.

Hope I'm not breaking any forum rules but I'm a motion graphics artist that could create very effective animations to help get the concept of your game across.

You know how it is when you're trying to express to a layman the beautiful intricacies of your new game concept, and can see in their face as it spirals from being a clear format in their head to a bamboozling mess, whether through your over-excitement or their lack of mental energy at the time! It gets slightly easier once you've got your prototype model with you, but what about before that exists, or when you're not together in person, or you need to explain to hundreds or people in a short space of time!

I'm a UK-based animator who has years of industry and broadcast motion graphics experience, and since I've only very recently gone freelance I'm as cheap as you'll find! For now...

Let me know what you think!

Sam

I Will Never Gr...
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Duggsam wrote:Hi all, Just in

Duggsam wrote:
Hi all,

Just in case anyone is still reading this post I thought I'd pipe up to offer my services...

Like the article above suggests, the Kickstarter video is critical to get right. A beautiful, clear, concise animation is a proven winner in this regard, when you're at the stage of hoping to get it crowdfunded, or even later on when you've got a finished product ready to ship and want an accompanying quick-start explainer video to link to.

Hope I'm not breaking any forum rules but I'm a motion graphics artist that could create very effective animations to help get the concept of your game across.

You know how it is when you're trying to express to a layman the beautiful intricacies of your new game concept, and can see in their face as it spirals from being a clear format in their head to a bamboozling mess, whether through your over-excitement or their lack of mental energy at the time! It gets slightly easier once you've got your prototype model with you, but what about before that exists, or when you're not together in person, or you need to explain to hundreds or people in a short space of time!

I'm a UK-based animator who has years of industry and broadcast motion graphics experience, and since I've only very recently gone freelance I'm as cheap as you'll find! For now...

Let me know what you think!

Sam

This probably should have been in a post of it's own, but regardless;

Do you have examples of your previous work?

Duggsam
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Examples...

Yeah good point, I shall repost this to a new post.

Examples of my animation work are on my website www.SamDuggan.net - not specifically board game related at this point, as that's an area I'm only just getting into... but the same skills applied to other areas.

I plan to make a new page there in the near future with gaming-specific videos, and will post the link here when I do!

Sam

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